Sustainability: Will lab-grown meat be accepted in the hospitality industry?

Meats are a staple on the dinner table but the increased international demand for local Australian beef also meant a rising cost for the best cuts at home. People have become more aware of cattle farming’s environmental costs, which further decrease meat consumption in the country.

Meats are a staple on the dinner table but the increased international demand for local Australian beef also meant a rising cost for the best cuts at home. People have become more aware of cattle farming’s environmental costs, which further decrease meat consumption in the country.

Australians certainly love red meat and because of these, they are now looking for healthier, sustainable and cost-effective alternatives aside from tofu meat replacements and vegetable patties. In fact, scientists have already found a way to grow meat in a lab called “3D printed meat.”

3D printed meat comes from beef stem cells which are made into a 3D substance with the use of a printer. The printer prints layers vertically for a solid, three-dimensional meat that looks, smells, cooks and tastes like the real deal, only softer and with a texture like minced beef.
3D printed meat is different from plant-based meat alternatives, which are a good alternative to commercially farmed beef. 3D printed meat is said to require only 1/12 of land, 1/9 water and ¼ greenhouse gas emissions that real meat requires. Note that it does not contain any meat by-product.

3D printed meat is still not available in Australia as it is still being improved but it is expected to be on the shelves in 10 to 15 years. It will be cheaper and can be tailored to the precise dietary requirements of an individual. It can be an easily digestible option for the disabled or elderly.

3D printed meat is being considered because by 2050, the world is expected to have 9.6 billion people and demand for basic food items is growing by the day. Thus, sustainability can be a problem in the future. Factory farming is one of the causes of mass deforestation and huge amounts of carbon monoxide and methane responsible for global warming. Hamburgers are even criticised because of its intense resource requirement.

In terms of taste, participants of taste tests were unable to taste the difference between a 3D printed meat and the real meat. However, not all people may be convinced right away. If you are in the hospitality industry, you may want to think about how you source your produce and if you are willing to offer lab-grown meat, considering your target demographic. Whatever you decide on, you must start thinking of ways to make your venue more sustainable.

Sky Accountants provide a specialized hospitality management report to help you evaluate and improve your venue’s direction. We identify operational strengths to build and deficiencies to work on. Sky Accountants can help you strategically review the 6 key hospitality pillars and outline the strengths and weaknesses of your bistro, bar, kitchen, gaming, human resources and metrics. We can review your business’ financial performance and analyse its margin and trends. Contact us now.

Consult the experts who specialise in the hospitality industry. We are big believers in the use of professional tools to manage your business. The right tools can streamline your processes so that the business is best placed to trade profitably.

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Source: Meat Livestock Australia
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