Australia’s accommodation sector is being influenced by new global and local brands, technologies and services.
The Sydney hotel sector has started its dramatic expansion since the 2000 Olympics. Recently, during their largest-ever expansion, Perth, Melbourne, Brisbane, Adelaide and Canberra have all experienced a remarkable revival of their hotel stock and lifestyle hotel brands focusing on experiential travel have witnessed the largest growth.
The new generation has driven the rejuvenation of products and services in the hotel industry. New designs, new brands and new technologies are transforming the country’s accommodation sector with about 200 new and upgraded hotels set to launch by 2025. These hotels are anticipated to offer about 30,000 guest rooms at different price points.
This new focus on design would be crucial to sustaining the country’s improving tourism performance. The trends will concentrate mostly on individualism, community and art with growing interest in local landscape, street art and even local produce in restaurants. Most hotels are now offering free Wi-Fi and faster connection speeds, keyless entry to rooms and advance selection of rooms. Hotel lobbies have become living rooms that encourage socialisation.
Hotels are also being designed to serve mobile workers with an increase in co-working spaces. Designers incorporate natural elements into hotels with indoor waterfalls, timber furnishings, vertical gardens and terraces. Most hotel restaurants have also started offering regional produce, wines and craft beers. Since wellness has become a trend, more hotels now offer yoga rooms, gyms and healthy menus. This development ranges from economy to luxury and these new designs allow for better utilisation of space and cost competitiveness.
As you look for different ways to grow and improve your business, seeking professional advice from a hospitality business consultant could prove to be an important and helpful decision.
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