Following on from my last business mentoring blog the next cross-road covered is getting the SME to market with a laser!

Blog - Marketing, knowing and loving your customer

Cross Road 2: Smart Marketing

As a business consultant I specialise in Hospitality. It's an area I am very passionate about. I am continually amazed at the integration of retail and hospitality systems that allow the Pub, Club or Café owner to understand their products and customers. Never in business has it been a better time to compete with the big guys. Even to the extent of the Butcher, Baker and Candle stick Maker carving out a niche. Small business can move fast, at least faster than the big enterprises. Not only that Small businesses can now gather data about clients and customers at a fraction of the price as compared to even 2 years ago.

The game these days is as Seth Godin states is all about developing that "tribe" around your business. A tribe of loyal followers who ideally the business formally recognises in one way or another – who makes that connection at a deeper level, like Apple users for example. If you are in the retail or the hospitality business then its time you considered one of the following systems to achieve cost effectively the goals I mentioned above. Your clients and customers will love you just for being different, not only for recognising them for walking in the door, when other stores don't. Love and Woo your clients and customers with the following technology, which mind you is cutting edge. The feedback from our clients has been awesome and the facts are its 5 to 10 times more expensive seeking a new customer than keeping one coming back.

Collect Rewards: Automated Customer Loyalty system.
Swarm: Retail Traffic Analysis.
Beat the Q: Don't get caught waiting for your coffee.

Other Great Cloud Systems for Retail and Hospitality include:

Deputy: Costing your Roster alone is power!
Vend: Cloud POS at last.

The power is now finally in the hands of the SME to know their clients and customers like never before. If you're in Retail or Hospitality check out the above cloud based programs and grow your tribe, sales and profitability.

The Sky Guy.

See Jamie's BLOG - http://jamiejohns.com.au/

Jamie Johns Sky Accountants